My objective was to design an app that helps users and caregivers manage medications more easily, with a focus on accessible design.

This case study outlines my approach to redesigning and merging several disparate navigation structures and improving the overall usability of BarTender Cloud.

This case study focuses on redesigning the iconography of BarTender Cloud, the cloud-based offering from Seagull Scientific – a leading provider of printing and labeling solutions.

Implementing standardized design templates, optimized printing workflows, and centralized inventory management systems significantly improved efficiency and cost-effectiveness while ensuring a consistent and professional brand image across all marketing materials.

Goal: To reduce the number of clicks required for a prospect to turn into a customer. The DOCS Education site had developed a lot of unnecessary heft, and we wanted to reduce the number of hoops visitors had to jump through to view our content.

Goal: To draw more attention to course & equipment sales each day of the seminars.

The following samples were created for either smaller freelance projects, online contests, or were created just for fun. and experimentation.

Goal:  To produce quarterly magazines for DOCS Education members that provided useful articles, educational case studies, highlighted upcoming seminars, and advertised the company’s sponsors.

Goal: To create a visually compelling survey which would gather client information and investing preferences quickly and securely. The resulting data needed to give the account managers analytics to adjust and propose new services.

Goal:  To eliminate the clutter of the existing site, increase our web-based traffic, and to direct prospects the site for additional information. Phase two of the project was to use the site as a lead generation and tracking tool when combined with Microsoft Dynamics CRM. The company had also recently undergone a change in branding, and the old site needed to be brought up to match the same visual experience and quality.

Goal:  To create a comprehensive one-stop-shop branded suite of marketing and educational pieces for Threshold Group associates to present to prospects and current clients.

Goal: Increase customer engagement through awareness of energy-efficient practices and rebates available to customers of Puget Sound Energy

Goal:  To develop the iAuthorscape’s website with a focus on evergreen and lasting content. The chief requirement was that the website would require minimal to no continued maintenance.

Goal:  Develop company logo, visual identity, and create initial website mockups.

Goal:  To design the Seattle7Writers official website, and produce supporting printed collateral to help increase event awareness and generate publicity.

Goal:  To design an easy-to-update printed program that publicized upcoming concert series, ensured high attendance, and encouraged donations and concert subscriptions.

Goal: First, to streamline development of the monthly newsletter by organizing a design template to group all stakeholder content into a single document with a visual style close to the finished newsletter. And second, to automatically enforce submission guidelines, (such as character limits to avoid overly wordy articles), to minimize the number of unnecessary revisions.