Company: Crank Business Consulting
Project: Logo & Website Design
Goal: Develop company logo, visual identity, and create initial website mockups.
Outcome: Not only were the proposed logo and branding well-received, but the website mockups lead to me developing the whole site using a custom WordPress theme.
Description: My work for Crank Business Consulting started with their logo. They had a proposed color scheme and had imagery in mind, but I was given a great deal of creative freedom.
I researched various types of cranks, gears, valves, and levers to get inspiration for the project. I wanted to avoid certain types of gears, mostly because I felt this would make the viewer associate the logo with a sporting or bike store. Their firm needed to feel more solid – they are there to build you up, to bulk up your image and to make you more effective at what you’re trying to accomplish.
The white circle on the final logo in the middle of the logo represents the firm's clients. Outside of that, the orange gear ‘C’ represents the firm, which is bolstering and focusing the client's efforts and vision in the right direction (in this case figuratively and literally). Thus, both their client and Crank BC become a device for change and moving forward.
Once the logo was designed, the branding for their website fell into place fairly easily. The firm supplied the content for the pages, and I created the formatting using a modified WordPress theme. I ensured that their pages were easy-to-update and that new content could easily be added as the site as the company grew.