DOCS Digest Magazine
Company: Strategic Dentistry – DOCS Education
Project: The DOCS Digest Quarterly Magazine
Goal: To produce quarterly magazines for DOCS Education members that provided useful articles, educational case studies, highlighted upcoming seminars, and advertised the company’s sponsors.
Outcome: We were able to track inbound calls through CallRail and noted a marked increase in our sales and phone activity on days surrounding DOCS Digest releases.
Description: The DOCS Digest was a large newsletter and required a lot of advanced planning and preparation in the months leading up to its releases. I managed in-house copywriters and we would take several weeks each quarter to brainstorm new themes and content for each issue. Once a direction was decided upon, our copywriters reached out to contacts for interviews and case studies. During this time, I worked on layout design and collected advertisements from DOCS sponsors. I also worked with our event planner to highlight specific courses and upcoming events - with a preference towards ones that needed to fill more seats.
Once the content was finalized, I imported copy, images, and fine-tuned the design by adding supporting graphics and cover art. The entire piece would undergo a final review, and I scheduled print and mailing through a local agency.
During the design and printing process, I coordinated email marketing to land alongside the physical newsletter and monitored CallRail and email statistics to gauge the impact of the piece.
