Goal: To reduce the number of clicks required for a prospect to turn into a customer. The DOCS Education site had developed a lot of unnecessary heft, and we wanted to reduce the number of hoops visitors had to jump through to view our content.
Goal: To eliminate the clutter of the existing site, increase our web-based traffic, and to direct prospects the site for additional information. Phase two of the project was to use the site as a lead generation and tracking tool when combined with Microsoft Dynamics CRM. The company had also recently undergone a change in branding, and the old site needed to be brought up to match the same visual experience and quality.