Goal: To eliminate the clutter of the existing site, increase our web-based traffic, and to direct prospects the site for additional information. Phase two of the project was to use the site as a lead generation and tracking tool when combined with Microsoft Dynamics CRM. The company had also recently undergone a change in branding, and the old site needed to be brought up to match the same visual experience and quality.
Goal: First, to streamline development of the monthly newsletter by organizing a design template to group all stakeholder content into a single document with a visual style close to the finished newsletter. And second, to automatically enforce submission guidelines, (such as character limits to avoid overly wordy articles), to minimize the number of unnecessary revisions.